School Projects
Chesapeake Bay Foundation
This project was created for an Honors College seminar class that explored the Chesapeake Bay Watershed. Our final project was to align a personal interest with a topic related to the Chesapeake Bay. I focused on marketing strategies for the Chesapeake Bay Foundation.
Integrated Marketing Communications Plan
In my first semester of marketing classes, I took an Integrated Marketing Communications course. Throughout the semester, I worked in a group to create a marketing plan for a local nonprofit, Rockingham Education Foundation, Inc. After presenting to the client, my group was awarded Overall Best Campaign Theme, Overall Best Presentation, Best IMC plan, and Best Commercial.
Integrative Business Plan
At JMU, all students formally accepted into the College of Business take a 12-credit course that integrates finance, management, marketing, and operations. In addition, we are placed into groups that create a business plan throughout the semester. Scroll through this document to read my group's business plan.
